On Wieland Willker's e-mail list, email@example.com, Bart Ehrman repeated what he said at SBL in Philadelphia, namely that he had wanted another title for his Misquoting Jesus. I quote:
'The title, btw, wasn't at all my idea. In fact, I was strongly against it. I wanted to call the book "Lost in Transmission."'
I suppose this just raises the question as to what exactly was lost. This title doesn't appear to fit the content of the work any better.
Previous comments here.